Goal-setting involves the consistent and deliberate focus on something that you want.

If you've read any self-help books...

If you've read "Think and Grow Rich"...

If you listen to Tony Robbins or Zig Ziglar or "The Secret"...

...I'm sure you're well-acquainted with The G-Word.

Goals.

Goal-setting.

You can't pick up any book on "success" today without seeing the same, well-worn lessons we're all familiar with.

You know them.  You can probably recite them.  How many of these are familiar to you?

To be successful, you have to have a goal.

You can't be successful unless you have a goal.

To be successful, you have to write your goals down.

You have to write them down in present-tense.

You have to write them in blue ink.  (No joke.  I've heard this one more than once.)

You have to write them in a positive frame of mind.

You have to carry them on a card in your wallet.

You have to put them on Post-It notes around your house.

You have to find pictures of your goals and put them on a "Vision Board"

You have to read/recite your goals twice a day:  morning and evening

And if you'll do all those things....then you'll achieve your goals.  Supposedly.

And it sounds good, doesn't it?  It sounds like it ought to work.  

Heck, add in a little New Age mysticism and some "woo-woo" magical thinking and you can find yourself believing that the "G-Word" is a sure-fire way to live the life of your dreams.

But, what if I told you that it's one of the BIGGEST sources of frustration, anxiety and unhappiness in your life?

Pay attention, here.  Because if you understand this, you're going to have a breakthrough like you can't possibly imagine.

Here...

Let me give you a clue.  

What is goal-setting?  Goal-setting is the process of identifying something you don't have (or haven't experienced)....and attaching all your emotions to the attainment of that goal.

Did you catch it?  :)

Read it again.  See if you can spot the clue.

Do you see it?

Goal-setting involves the consistent and deliberate focus on something that you want...but don't have.   By definition, it is a negative process.

Put it this way:  the whole process of focusing on your goals until you have them means that, for a full 99.999% of the journey, you're focusing on what you don't have.  

It looks like this:

Where are you on this line?

See that tiny little green sliver all the way to the right?  That's where you actually get to be happy for "winning".  

And, every point on that red line -- for that whole 99.999% of the way -- you are constantly creating a situation where your existence is one of "not having".  

Good Lord!  Is it any wonder so many marketers and entrepreneurs are fearful, anxious, burned out and discouraged?

How can they not be?  The so-called "success books" are literally telling you to spend all your emotional energy thinking about something that will make you happy that you don't yet have in your life. 

Here's why I'm telling you this....

Several years ago, I did a very private conference call with some of my private mastermind members.  

In this session, I revealed a secret about achieving massive results in life that has nothing to do with goal-setting...and which is FAR, FAR more powerful than "setting goals".

This recording has never been released.  I've never shared it with anyone.

Until now.  And you can get it for a measly 40 bucks (actually $39).

You can order it here:

Why Goal-Setting Doesn't Work For Most People (And What You Should Do Instead)

I don't mind telling you:  I've been reluctant to share this with "the masses".  

Because there are some people (and corporations) who are absolutely FURIOUS that I'm sharing this.

Why? 

Because what I have to share doesn't "mesh" with what they teach in their expensive coaching programs.  

It doesn't "line up" with the "gospel of goal-setting".

It doesn't fit in with their devotion to "Think and Grow Rich" and all the other self-help books.

And that's why they don't want me talking about this.  

So, I have a choice...

I can do you a service and reveal what I know to be the REAL TRUTH about goal-setting...

...Or I can keep my mouth shut and just let you keep spinning your wheels, thinking that goal-setting has anything to do with the success you desire.

Well, if I've learned anything over the years, it's this:  the only time powerful resistance shows up in my life is when I've decided to do something that truly transforms people's lives.  

And that's what this is.

So, for the first time ever, I'm releasing this private mastermind recording as a brand-new product.

It's only 40 bucks.  (In fact, it's $39).

Order it here

Why so cheap?  Because I want to make it affordable for anyone who's serious about getting off the "merry-go-round" and starting to achieve some REAL results in your life.

So, for less than the price of dinner for two at Pizza Hut, you get the entire 95-minute audio MP3 of the mastermind recording.  And I'm also including the transcript in PDF format so you can refer back to the materials at your convenience.

Now, here's the weird part...

There's no website for this.

I didn't create a marketing funnel.

And I probably won't.

Instead, I just woke up a couple of days ago with this on my mind...and I was COMPELLED to get this information into as many hands as possible.  

So, I don't have a big, long-form sales letter written.

There's no video-sales-letter to watch.

There's just an order form.  

The product is $39 and it's instantly available as soon as you process your order.

Why Goal-Setting Doesn't Work For Most People

Another thing...

There's no false scarcity...

There's no countdown timer...

There's no "Only X copies left" or any of that stuff.

In fact, if you're waiting for me to hit you with a big psychological "call-to-action", I could.  

But, instead, I'll just ask you ONE question.

Here it is:

If you are 100% happy with the results you're getting from "goal-setting"...

If you feel that writing your goals down has produced the life you want...

If you think goal-setting has lived up to its hype...

...then don't buy this.  Seriously.  I don't need the money and there's no point in you buying this product if goal-setting is giving you all the success you've wanted.

But...

If you have been secretly frustrated with goal-setting....

If you've written goals down for years and never saw them come to fruition...

If you've wondered why goal-setting doesn't seem to work for you...

If you're feeling like this email is a breath of fresh air because someone is finally DARING to say what you've been thinking...

....then get this never-released training right now and find out what you've been missing.

Again, I've made it super affordable for anyone.  

You can go here and get it right now.

I'm going to stop promoting this in the next day or so.  I hope you'll get a copy.

Thanks for your support!

Tony

P.S.  I almost forgot!  In addition to the 95-minute audio MP3 and the 32-page transcript PDF...

..when you order right now, I'll also give you a copy of my private newsletter, Marketing Mentor Monthly.  

Specifically, you're getting Issue #33.  Because what I cover in Issue #33 fits goes hand-in-glove with what I cover in the audio.  

This newsletter sold out at $97 each last year....but I'll give you a PDF copy of the issue at NO CHARGE when you order my new product today.  Get it here.

P.P.S.  What about the guarantee?

I'll be candid:  I have no way of knowing if this is going to work for you or not.  

That's not a statement about the product.  I am 100% CONFIDENT that the coaching I provide will absolutely work for you.  No question.

But, the reason I can't guarantee it works for everyone is because -- just to put it plainly -- not everyone is interested in doing the work involved in evolving themselves.

You and I live in a world where people literally stand in front of a microwave and say, "Hurry up, I don't have all minute."

We want easy-button riches.  Just-add-water transformation.  And overnight wealth.  

Is it any wonder that most people don't get what they want?

But, here's what I CAN guarantee for you.  The information in this product is EXACTLY what I've described it to be.  There's no "over-selling" here.  

And if you buy this product and you honestly don't feel that you found a single idea in the audio, the transcript or the bonus newsletter that's worth $40....then just contact Support and we'll refund your money.  

That's as fair as it gets.

You literally have nothing to lose except the gut-churning frustration of making goal-lists and never seeing them come true.

P.P.P.S.  The fact that you're still reading this is a good indication that this didn't reach you by accident.  Something here is resonating with you.

Why not take a chance?   The product is only 40 bucks ($39, actually) and it's backed by my guarantee.  

Give yourself a chance.

You deserve to live a life that revolves around peace-of-mind and achievement.  

Go here to get Why Goal Setting Doesn't Work (And What You Should Do Instead)

I guarantee you'll be glad you did!  - TR

Things you didn't know about Tony Rush

Hey, let's do something different...

I was inspired by my buddy Justin to share this.

Here are 6 things you probably didn't know about me.

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1.  When I was around 20 years old, I got into sleight-of-hand magic.  

Like most kids in the 70s and 80s, I loved it when David Copperfield was on TV.  When I found out there was a magic store about 25 minutes from my house, I became a fixture.

Every day, after work, I'd drive to Greensboro, NC and hang out in Brenda's Magic Shop until closing time.  

I learned how to vanish coins and other small objects...how to turn a losing poker hand into a winning hand.  I remember my favorite trick for a long while was making four silver half-dollars travel from my closed fist to my pocket...one at a time.

What fun times those were.

Back then, a magic shop wasn't just a place that sold stuff.  It was a place where magicians from all around would drive and hang out...we'd show each other what we were working on...get tips and tricks from the "old-timers"...and teach others what we'd learned.  

I don't do much magic anymore.  But, when Jessica and I are watching a movie, I've usually got a deck of cards in my hand.

And, when we're at our local youth theater, sometimes I'll do something for the kids.  They love it.  I do, too.  

Magic is a great way to connect with people and make them smile.

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2.  I make all the paper props for our local theater company.  I design 'em, print 'em and make sure there are plenty of extras backstage in case something needs to be replaced.

Most community theater companies don't have a big budget for that sort of thing.  

So creating the paper props is one way I contribute and make sure that the actors have realistic and believable paper props.

Over the last few years, I've designed full-blown newspapers, aspirin bottles, train-tickets, beer bottle labels, magazine covers, posters, vintage Mercedes ads, etc.

My favorite thing to do is to include jokes or gags that the audience never sees...but which the actors can laugh at.  

They've gotten to the point that they can't wait until the day the props arrive at the studio because they know they'll be full of little in-jokes and actors's names.

It's a lot of fun and it lets me learn more about design and printing.

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3.  I have three offices.  

I know.  It's weird.  

I have one office around the corner from my house that I rarely go to.  That's technically "the office".

My main "morning office" is in the den of my house.  It's where I do all my writing and recording.  

I think of it as my "creative" office.  That's the one you guys see when I do webinars.

My main "afternoon/evening" office is in a spare bedroom.  It's where I do administrative stuff, customer support tickets that I need to chime in on, ordering supplies, printing stuff, etc.

It makes no sense.  

I don't like doing any creative work in the "admin" office area.  

And, I generally avoid doing admin work in my "creative" space.

Jessica thinks it's weird.  I do, too.  But it works!

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4.   I'm an introvert.

Some people find that surprising.  Maybe because a lot of people think "introvert" means shy.  

Here's how it actually works, though.

An extrovert is someone who GAINS energy from being around others or being in social situations.

An introvert is someone for whom their energy level goes DOWN from being around others or in social situations.

So, I'm not shy.  I just have to pick and choose where I spend my energy.  Because if I'm going to be around people, it's going to pretty much ZAP my energy for the next several hours.

Webinars don't seem to work that way, though.  I can do a webinar for 2 hours and then, when I'm doine, my mind is often racing and I've got all kinds of ideas flowing in my mind.  

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4.  I'm a massive fan of Red Dead Redemption II.

I loved computer games when I was young.  I didn't have an Atari or console system.  But, when I got a home computer, man, I thought that was the best thing ever.

I had such fun playing games like Wolfenstein 3D, DOOM, XWing, Ultima VII and Indiana Jones and the Fate of Atlantis.  I'm so lucky that I got to grow up at a time when computers were just becoming available in people's homes.  

But, when I got into my 20s -- and then I got married and started a family -- I got out of gaming.  

A few years ago, my son said, "Dad, I'll bet you'd like this game" and he told me about Red Dead Redemption II.

Have you heard of this?  Good Lord.

It's like a movie that you play.  Take a look at this.  It's actual game-play.

You're an outlaw in the Old West.  It takes place in 1899.  And it's the most jaw-dropping thing I've ever seen in a video game.

Let me put into perspective.  It's a video game that cost hundreds of millions of dollars to make.  It has hundreds of speaking characters.  If you printed out the entire script, it would stand 8 feet tall.  And it was shot entirely on motion-capture over a period of 5 years.

The first weekend it was released, it did over $700 MILLION dollars.  That's more than Star Wars films, Harry Potter films, etc.  

Anyway, I'm a huge geek about it.  If you like video games and you haven't played it, check it out!

(I might start streaming a new play-through on Youtube.  If you want to watch, click here and I'll let you know if I do it.)

Also, if you play the game already, hit REPLY and let me know.  Maybe we'll posse-up and play together in Red Dead Online like the nerds that we are.  Yee haw.

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6.  I'm madly in love

Look, I know it's sappy but I have to say it.

I'm over-the-moon in love with my wife.

I know a lot of guys love their wives.  And I think that's awesome.

Growing up, I heard my Dad tell my Mom he loved her every day.  No doubt, that made an impact on me.

And I can tell you...it makes an impact on my kids, today.  My boys tell me and Jessica they love us every day.

Nothing better than an unexpected, unprompted "I love you" from my wife or boys.  I love it.

I also never leave the house without telling them I love them.  Even if I'm just going to run out to the printer or to pick up the mail and I'll be back in a few minutes....

...I'll walk all over the house and tell them all I love them and that I'm going out.  

Because, you never know, right?

You never know when it might be the last time you leave the house and don't come back.

I think about that stuff a lot.  But not in a morbid way.

It reminds me that life is precious.  And that, if we're going to do things that matter, we have to do them today.

That includes letting the people I love know that I love them.

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So there you go...

That's a little peek into a few things about me that you might not know.

Hope you enjoyed this...

I hope you enjoyed it!